[ By Steph in Architecture & Design, Travel & Places, Urban Images. ]

(images via: tony demarco)

Outdoor advertising is so ubiquitous in almost every urban setting around the world, it’s difficult to walk down a street, take an escalator or sit on a bench without getting slapped in the face with one product or another. But the city of São Paulo, Brazil is like an advertising ghost town: all of its billboards stand oddly blank and empty.

In September of 2007, the world’s fourth-largest metropolis was scrubbed of almost every type of outdoor advertising – even pamphlets. It’s all part of mayor Gilberto Kassab’s quest to eliminate visual clutter, making the city itself the focal point rather than colorful, increasingly desperate marketing campaigns.

(images via: eduardoZ)

“The Clean City Law came from a necessity to combat pollution . . . pollution of water, sound, air, and the visual. We decided that we should start combating pollution with the most conspicuous sector – visual pollution,” said Kassab.

The results are astounding: gone are the 50-foot lingerie ads and oversized neon signs a la Times Square. In their place are strange vacancies, gaping holes… space. Suddenly, the architecture and natural scenery come into sharp focus.

(image via: katedubya)

While advertisers weren’t too happy about the law – $8 million in fines were levied against those who dawdled in taking ads down, and Clear Channel launched an unsuccessful campaign to raise support for putting them back up – the citizens clearly approve. Surveys found that at least 70% are happy with the change.

Want More? Click for Great Related Content on WebUrbanist:

11 Unusually Cool Outdoor Furniture Designs: Part Eight in an Eight-Part Unusual Furniture Series

The two types of typical outdoor space: the tiny space that’s so cramped it’s nearly unusable, and the surprisingly large space that just begs for designed furniture.
15 Comments – Click Here to

Bright Lights, City Life: The World While You Sleep

If you thought these places were glorious during the day, wait till you see them at night.
23 Comments – Click Here to

Sin City Skinny Dip: 10 Luxurious Las Vegas Hotel Pools

From last resort to desert oasis, Las Vegas’ host of hotels have helped make the gambling mecca a fabulous fun destination and the party starts in the pool.
4 Comments – Click Here to

[ WebUrbanist – By Steph in Architecture & Design, Travel & Places, Urban Images. ]

<a href="http://feeds.feedburner.com/dornob" title="Click Here to Subscribe Now”>

Visitors Who Read This Post Also Read

Related Posts Plugin for WordPress, Blogger...

Comments are closed.


Subscribe to Site via Email

Enter your email address to subscribe to this site and receive notifications of new posts by email.