Some candy shops are so colorful and chaotic, you’re not sure where to look. That kind of wild Willy Wonka-esque environment can certainly be fun, but sometimes, simplicity is what it takes to make the truly important element stand out: the candy itself. RED Design Group gets sketchy with a black-and-white store for Candy Room in Melbourne, Australia.
Sweet Enough, a wholesale importer of sugar-free candy products, wanted to break into the retail market with a store that would be “a destination and an experience.” RED Design Group captured a childlike spirit with hand-drawn details like a kitchen, stools and books on stark white surfaces.
“Being strongly influenced by the idea of designing a playful, simple and somewhat illusional space for the Candy Room, the exaggeration of a ‘room’ idea was formulated,” say the designers. “The application was to use line artwork on white space to represent a room.”
They extended the same theme to the store’s branding and packaging, with labels and signage casually hand-written. Walking into the store, visitors are immediately greeted by the bright coloring of the canned packaging, eyes drawn to lollipops, chocolate bars, caramels and much more.
Want More? Click for Great Related Content on WebUrbanist:
[ By Steph in Architecture & Offices & Commercial. ]
Visitors Who Read This Post Also Read
- No Wi-Fi Zones: Taking a Break from Constant Connection
- Reading Room (Dividers): 13 Creative Bookshelf Designs
- Asymmetrical and Acid-Yellow Storefront for Konzepp
- The Peeling Project: Thinking Outside The Big Box Store
- HalfBike: Compact Standing Cycle Design Goes Anywhere
- Organic Glamour? Chic Restaurant Design Gone Wild
- Totally Typography: 18 Textual Packaging Designs
- Street-Chic Boutique: Stunning Half-Graffitied Hotel Room