Just because you are a musician does not mean you are a genius when it comes to music marketing. Mistakes are bound to happen. Music marketing is a niche with its own particular challenges. If you have already dabbled in your own marketing you might be wondering which techniques are working for you and which ones are a waste of your time. Here is a short overview of some music marketing mistakes you may be making.
Music Marketing Mistake #1 – Poor Planning
It may be the bane of many new entrepreneurs, but planning is the major key to success when you begin a new venture. The first thing you do when you begin a business is to develop a marketing plan. In this respect, starting a new business and marketing your new music have much in common. It makes little sense to simply throw yourself out into the world with no idea what to do once you get there. Having a plan gives musicians a direction, goals to focus on, and potentially positive outcomes to pursue.
Music Marketing Mistake #2 – Not Branching Out
For many artists that are just getting their feet wet, they may think that social media is the place to be. It is true, there has been success there. However, successful musicians use a variety of different marketing techniques to expand their fan base. It is never a good idea to put all your effort into one avenue. Just as music fans have various ways to connect and enjoy their favorite music, there are various ways to reach them. The internet is all the rage right now and having a website and social media presence is essential. Not all music fans circulate the web though and artists need to get out there and be creative to truly share their sound with potential fans. Live shows, tours, meet and greets, interviews, and reviews are all important to add to the marketing portfolio when trying to get your songs out to the masses. Some people find new music on the radio, some by going to live shows, others by word of mouth and, yes, there are many searching the Internet for new music.
Music Marketing Mistake #3 – Social Media Abuse
While no one can deny that social media sites have become a haven for new and independent artists, only using them when marketing is foolhardy. Elemental-Consulting.com (2008) wrote “While it’s good to have a presence at most sites so that fans can potentially find you, it still takes time and effort to update and maintain those pages and drive people to them.”1 Popular social media sites like MySpace, Facebook and Twitter are fantastic ways to keep connected with your fans but having said that, here are some things to consider before registering at all these sites. Social media works best when you are dedicated to maintenance and upkeep. If you cannot keep all the sites you are associated with updated and current, then the audience that follows you on these sites will get bored and look elsewhere for their music connection. There is also no real way to track the progress you are getting out of these kinds of sites. Just because someone asks to ‘friend’ you online, does not mean that they will become fans who will pay for your music, merchandise and live shows.
Music Marketing Mistake #4 – Being Stingy
Online sharing sites truly changed the way music industry veterans think about their product.
If you are offering something for free, how are you to make any money?
Many artists and recording labels panicked and the result is a crackdown on the distribution of music. While locking down the product to ensure that the public is paying for what they own, it eliminates much of the ability to share music with individuals who might enjoy it. For all the critics of file sharing, there are others that believe offering some of the product for free enables more people to find it, use it, love it. Marketing guru, Seth Godin (2008), has done much writing speaking to the idea that if you are interested in selling a product or expanding a market, you have to offer something for free to get attention. He also mentions the following “If the product you make becomes digital, expect that the product you make will be copied.”2 Artists should spend some time finding a happy medium between giving away their work and earning profits with it.
These types of music marketing mistakes are just the beginning when creating a strategy on how to sell your music to the public. Another important promotion technique is to remember not to give up. Most musicians do not fall into success overnight.
Source: www.En-Derin.com
FOOTNOTES
1 – Elemental-Consulting.com. (2008, May 27). 9 Myths and Mistakes in Online Music Marketing. Digital Marketing Strategy.
2 – Godin, Seth. (2008, January 7). Music Lessons. Seth Godin’s Blog..
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In reality, masses come in and move out of the music world; prodigal players to one hit wonders. Everyone acknowledges at least one great producer but not everyone knows the small cats, like the youngster down your road creating hits. When we beat makers observe fresh talent, we obtain numerous producers that hold natural talent but zero aim. It does not matter if you are a mainstream record producer or one from the underground ghetto, this report will give you a brand way of visualising things……..
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Ad-agencies are finding it more and more difficult today to get through to the average consumer, and marketing saturation only grows with every year. It’s for that reason that guerrilla ad-campaigns are becoming so prevalent in the industry. Here we take a look at some of the recent, most effective and ingeniously simple guerrilla marketing found since our <a href=”http://En Derin.com/2008/06/03/the-history-of-guerrilla-marketing/”>8-part series last year.
Simple Ideas
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It doesn’t take much to get a reaction from people when it comes to guerrilla marketing. Above we see how sandal-maker Havianes used the vibrant colors of their own products to catch eyes in Paris. Cleverly placed prop-replicas from V For Vendetta caused thought-provoking pause in the step of passers-by, and coffee-giant Folgers had the bright idea to use a manhole in New York to remind city-goers just how good a steaming cup of coffee can look in the morning. Meanwhile, an adventurous plastic surgeon found success in a local coffeehouse.
Good For Any Purpose
(images via geckoandfly, arrestedmotion, adofdamonth)
Many public-awareness campaigns are using guerrilla tactics in their ads. Here we see smoking targeted in a Cancer ad giving us a glimpse of our early demise. Cities around the globe began spotting graffiti referring to the then-upcoming Watchmen movie, in a bold move that not only mimicked the film and its graphic-novel predecessor, but also made viewers think a little more politically. DHL took the comedic route in a fun global stunt that showcased their package tracking, by placing large pixelated mouse-pointers on their couriers.
It Shows Up in the Most Unexpected Places
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Reynolds Wrap had a great idea for inner-cities with their wrapping of storefronts campaign; it was nearly impossible to walk by and not notice the familiar household item now super-sized. Beach-goers were surprised to find enormous clams scattered about, only to then find an advert for a local eatery sealed inside them. An Indian BBQ seller got creative with street-drains, while Nationwide Insurance got friendly with a paint company, and created a hilarious, building-sized ad that was absolutely impossible to miss. It really is the simple things that are most overlooked, unless they’re guerrilla.
1. Study Successful Producers.
There are Thousands of successful musicians in the world, from Classical Composers to Hip Hop Producers. Find them, pick up their errors, and study their accomplishments. This is an important reference for divine guidance, because they will have evidential knowledge for your success. The universe carries all walks of life, applying many different and up-lifting formulas. Discover them…
2. Listen to genres dissimilar to your style.
In person, I never liked Classical, on the other hand I attended a concerto in April where the 3rd movement of Beethoven’s Tempest Sonata was performed. The woman playing the piano made me visualize the melodic tunes in a 3Dimensional format, I envisioned the variances inside each layer. Since the moment I watched this performance, all I could do is call back and picture myself modifying it into a hip hop beat, but giving birth to something totally new using similar ingredients. And so today, I listen to different genres of music just to get inspired. whether I’m examining the creativeness in the song, or the layers inside the composition itself. This establishes tons of raw thoughts in my mind because they are completely different from what I generally hear.
3.The Cardinal Change-Over
Occasionally I used to bear with a beat for an hour or so, and most times the outcome was something I did not enjoy. So I tested a new method, what I call the ‘Cardinal Change-Over’. I initiated five beats at once and spent precisely ten-minutes on each one. Using several different sounds for each one. Once I spent 10 minutes on each beat (fifty minutes later) I took a ten minute break, then went back to the first beat and started the same cycle again but this time editing what I had allready started.
Before using the ‘Cardinal Change-Over’ method, I was only able conclude to what I was seeking by 40%. Today, when I use the method my result ratio is 500%. It might seem like a hard thing to do but once you’re into it and challenging yourself, nothing will be able to stop you. Below, is the odds which normally occur for me when using the ‘Cardinal Change-Over’ methodology….
1/5 would be a Mainstream Hit – 2/5 would be used as Promotional Beats – 1/5 would be an Underground Banger, what I do with the last 1/5 is put it into a folder called “Scrap Beats” and come-back to in the future. That’s 5/5
4. The Team-Work Formula.
Everyone I acknowledge enjoys music, whether they are a familiar rapper or producer. Co-Operate with these individuals, they may supply stimulation with a production. If the additional individual holds a musical theme in their mind, let them sing it out, and then play it out on a keyboard, connect with each other on a spiritual level. The team-work formula is entertaining and is always a memorable experience. The additional individual could choose samples that you generally don’t use, this adds spice to what you are making, act upon this area. You are a producer, experimenting should play a big role in your career.
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En-Derin.com is the first official website from London, United Kingdom producer. The website was established on May 1st, 2009 and was debuted at #1 on the Google Rankings for Hip Hop Beats, distributing 15,000 Hip Hop Instrumentals its first calendar week. Solid As A Rock is the first single from his instrumental album “Zero Point” which will be hitting all good record stores around the World. The track is expected to be featured on a new drama episode (cannot be named for legal reasons) on Fox TV.
En-Derin has produced some astonishing beats over the last few months, but Solid As A Rock is by all odds one of the best. The Solid As A Rock Ringtone has become one of the most fashionable ringtones in the United States and is the perfect choice for your next mobile phone ringtone. Don’t wait – visit the instrumentals page to get access to the hottest instrumental music in the world!
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